How To Find Sponsor For Youtube Channel
When you think about YouTube sponsorships, who comes to mind? Maybe any of the following:
-Felix Kjellberg (besides known equally PewDiePie)
-Logan Paul
-Liza Koshy
-Ryan Higa
As some of the top names on YouTube, these users all have channels with millions of subscribers and they have the money that comes along with it. PewDiePie, a gamer and comedian, has earned $124 million since 2010 . Liza Koshy'southward net worth is $4.sixteen million . Logan Paul makes an estimated $36 thousand a day .
How'southward that for a difficult solar day's piece of work?
When people think of YouTube sponsors, they tend to think of large channels like the ones listed above, but that'due south not always the case. Lucrative sponsorships for small YouTubers are possible besides, it'due south simply a matter of knowing how to do information technology.
What do sponsors wait for?
Did yous know the influencer marketing industry is expected to increase to $x billion by 2020 ?
Brands realize that influencer marketing is a highly effective manner to gain the trust of their customers and are doing anything they tin can to hop aboard the gravy train. This is good news for you considering it makes sponsorships viable for all YouTube channels, not just the large ones.
If you're on the lookout for sponsorships but aren't quite certain where to start, you're in the correct identify! The first thing step to getting a YouTube sponsorship is to empathize what information technology is sponsors are looking for.
1. An Established Brand Persona
An established brand persona is essential to gaining a YouTube sponsorship. The unmarried near important thing sponsors look for in potential sponsorships is compatibility.
Sponsors want to know that you share their values and that your branding aligns with theirs. Unclear or mixed branding will harm a company's brand, so don't await to gain a sponsorship if you don't know exactly who you are and why y'all do what you do.
Permit's accept a look at Markiplier , a gamer and vlogger with over 22 one thousand thousand subscribers.
At first glance, you can immediately see who Markiplier's brand persona is: a funny, quirky gamer who likes to make light-hearted videos. Because his branding is consistent throughout his channel and YouTube videos, it hasn't been difficult for him to get sponsors on YouTube with brands such as Loot Crate, Big Hero 6, and Five Nights At Freddy'due south.
When establishing your make persona, there are a few questions you should inquire yourself, such as:
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- What do y'all do?
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- Who is your audience?
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- What are y'all selling?
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- What are your core values?
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- What is the personality of your brand?
- If you lot had to ascribe 5 human characteristics to your make, what would they be?
By gaining a clear idea of what your brand persona is, yous brand it much easier for sponsors to figure out whether you two are a good fit or non!
two. A Similar Target Audience
Having a similar target audience is one of the most of import things a sponsor looks for in a sponsorship.
A sponsor is only going to want to work with y'all if your content will appeal to their audience. It doesn't make sense for an upscale design company to reach out to a baker who specializes in baking succulent pop culture treats, does it? However, a sponsorship between that baker and a viral entertainment company could be a match made in sky!
Then, do your inquiry. Take a wait at the type of people who sentinel your videos and ask yourself:
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- How former are they?
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- What are their interests?
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- What are their spending habits?
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- What do they do for a living?
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- Where practice they shop?
- What other brands do they dear?
Once you take this information, accept a look at the sponsors you're interested in. Is their audience similar to yours? If so, you might be a good fit!
3. Quality Content
Another important affair that sponsors look for is quality content.
Only as unclear branding can injure a company, so tin low-quality content. Companies don't want to associate themselves with other brands who don't have the same standards every bit them. In fact, request for sponsorships while you have depression-quality content up could get you blacklisted inside that visitor and among their peers.
Before reaching out to sponsors, exercise a quality inspect. Wait at your content and ask yourself, "If this were somebody else's content, would I like it?"
Another skilful style to review the quality of your content is to ask for feedback from your audience. Something as unproblematic as letting your fans know that you're looking for feedback on your videos could yield huge results.
How to connect with sponsors
If you're just first starting out, finding sponsors can be a flake confusing. Do you wait for them to come to you lot? Exercise you just electronic mail them? How exercise you fifty-fifty know what companies are offering sponsorships?
Luckily, there are a few websites out at that place that are made specifically to help put smaller YouTube channels in contact with companies offer sponsorships! Check them out below.
1. GrapeVine
Advertised exclusively to YouTubers, GrapeVine has reportedly paid more than than $3,929,499 to YouTube creators such as yourself! GrapeVine facilitates sponsorship deals betwixt YouTubers and interested companies. While GrapeVine has been used by big YouTube channels, they mainly market themselves to small to medium size YouTubers, making it an attractive option if you lot're just starting out.
GrapeVine deals in two types of sponsorships: product packages in exchange for reviews and paid sponsorships.
2. Content BLVD
Content BLVD is another marketing and review platform that caters exclusively to YouTubers. They believe that true influence can't be bought, so they only offering production packages in exchange for reviews, rather than paid sponsorships. They likewise crave that YouTubers who get free products in exchange for their reviews disclose it on their channel.
Content BLVD is a nifty choice if you're in a niche that regularly uses concrete products. To appointment, they've gained over xl million views for their customers since their launch in 2015.
iii. FameBit
Touted as an easy to use sponsorship platform for Instagrammers and YouTubers, FameBit is a great option for the YouTuber who is new to sponsorships and just wants to swoop right in. The sign-upwardly process is straightforward and simple and from in that location you lot can surf FameBit's website for advertisements from companies you're interested to piece of work with. Once you discover 1, you tin can then proceed to bid for that project.
Should you combine YouTube with other revenue streams?
Sponsorships are a great way to make money from YouTube, just they're non the only way. If your sole method of making money is through sponsorships, yous should absolutely add other streams of revenue to your business model. Let's accept a wait at some of the more popular ways to make money with your YouTube account.
i. Affiliate Marketing
Affiliate marketing is when you place affiliate links in your YouTube videos via annotations or in the video clarification space. These links contain tracking codes that (y'all guessed it!) track users who click on them.
The whole thought of affiliate links is to get your audience to buy the product you're linking to. When a user clicks on an chapter link, they are redirected to an affiliate landing page where they will exist encouraged to purchase the production.
The tracking codes in your affiliate link will keep track of whether that user makes a purchase or not. If they practise, you receive a committee off of that item.
Some popular affiliate sponsorships for YouTube include:
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- Amazon
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- Skillshare
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- Target
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- PointsPrizes
- Movavi
Affiliate marketing tin can be a swell way to brand coin if you have a large audience who is motivated to buy the products you review. Just be aware that commission percentages usually range betwixt five-xv%, and then you'll either demand to link to expensive products or encourage a large number of people to buy if you want to generate a significant corporeality of income.
2.Ads
Arguably the easiest way to brand coin on YouTube is through ads. One time your aqueduct has reached a certain threshold (four,000 picket hours in the last 12 months and 1,000 subscribers), you can sign upward for the YouTube Partner Program, which volition enable you lot to connect your YouTube account to a Google AdSense account.
It's pretty unproblematic: YouTube will run an advertizing earlier or during your video and you lot get paid for the views. However, y'all'll need a pregnant amount of views to generate whatsoever kind of substantial income. Most YouTubers simply make $1-two per ane,000 views.
iii. Selling your own digital products
If ads are the easiest way to make money on YouTube, selling your own products is the nigh profitable. Take a look at Christian Mate Grab , who makes 6 figures selling LUTS and Lightroom presets!
The concept backside this monetization method is pretty simple.
- Y'all create a digital production,
- You open an online shop. ( Sellfy is popular among YouTubers)
- Mention your product in YouTube videos and link to your store from the description.
No, nosotros aren't kidding you. It's that easy!
Digital products are great because they take near no get-go-upwardly capital and are a passive source of income. Once created, information technology'll continue making money without whatsoever effort on your part.
Chris Ramsay is some other YouTuber who does this successfully. A magician who has performed at hundreds of private and corporate events, Chris sells his magic tricks online through Sellfy as one of his main sources of income.
What type of digital products can you lot sell?
When it comes to what types of digital products you can sell, the possibilities are countless. If y'all can recall of it, chances are you can sell it. Some pop digital product types include:
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- Software (website templates, plugins)
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- ebooks (workbooks, guides)
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- Photography products (stock photos, Lightroom presets)
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- Video (Movies, tutorials etc)
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- Digital art & graphics (fonts, icon bundles)
- Sound files ( drum kits, samples, stock music)
For a total list of digital products you can sell, check out our post, " 101 Digital Products to Sell Online ".
Where tin you lot sell your products?
There are several eastward-commerce stores you can choose from, but Sellfy is definitely 1 of the best options out at that place, especially if you're coming from a smaller YouTube channel.
Sellfy is swell considering it'due south a platform designed for Youtubers rather than web designers, so setting upwards a shop is fairly easy. The default storefront looks corking, so y'all don't have to worry virtually additional tweaking, and you get started in minutes.
Additionally, yous'll take access to unlimited bandwidth, and products and then yous can sell every bit many digital items as you desire for one fixed monthly price. Fifty-fifty better, you receive money instantly to your PayPal business relationship the second someone buys something!
You tin can cheque out more of Sellfy'south features hither. Nosotros fifty-fifty offer a costless 14-solar day trial, which is a not bad risk-gratuitous mode to meet if the platform is right for you. So y'all can cull one of 4 available plans, including a costless 1.
How to Sell with Sellfy on YouTube
When selling digital products through Sellfy, there are numerous means to drive traffic from your YouTube channel to your eCommerce store. You can:
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- Add links in the description and comments
- Add a custom link to your profile imprint
- Use cease screens to link to your online shop
- Utilize cards to bulldoze traffic to your site from YouTube
You can notice more information on how to sell on YouTube in our guide hither.
Source: https://blog.sellfy.com/sponsorships-for-youtubers/
Posted by: wittethareck.blogspot.com
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